Direct to object printing, also known as DTO or direct-to-product
Direct-to-object is the process of taking a 2D image and printing it onto a 3D item. Some applications include printing on promotional products, drinkware and more. Machines such as UV printers and cylindrical inkjet printers digitally print graphics, images and logos directly onto these items. Bypass the need for any type of label and print directly to the substrate of choice with direct-to-object (DTO) printing methods. This in turn saves money, time, and cuts down on consumables. By digitally printing directly on the product numerous doors are opened for personalization.
Direct-to-product printing is revolutionizing the way we brand our promotional merchandise. With its ability to apply full-colour logos or artwork onto a wide range of products, this cutting-edge technique is a game-changer for businesses looking to make a lasting impression.
But what exactly is direct-to-product printing? Using UV-LED printing technology and specially engineered jigs, direct product printers can print onto three-dimensional objects, allowing for a variety of customization options. From water bottles to yoga blocks, this method ensures your branding stands out with bold, vivid colours and photo-print quality.
So, why choose direct-to-product printing for your branding needs? For starters, it offers permanent, full-colour logos with no limitations on colour count. This means you can achieve photorealistic artwork on your promotional products quickly and cost-effectively, making it perfect for both big and small orders.
The versatility of direct-to-product printing is another major advantage. With the ability to print on a wide range of materials including fabric, ceramic, plastic, and metal, the possibilities are endless. Whether you’re looking to customize water bottles, bags, or tech accessories, this printing technique guarantees high-quality results every time.
Utilize the fact that DTO printed items are perceived as more expensive as they simply do not have a paper label adhered to a product. The ability to print directly on higher end items such as growlers, coolers, or any item for that matter elevates the perceived value of the item due to the high-quality print of the graphics and the feel of the graphics.
Looking for some inspiration on what products work well with direct-to-product printing? Water bottles, notebooks, USBs, bags, yoga blocks, and sports and fitness items are just a few examples of items that can benefit from this branding method. The ability to print on a variety of surfaces means you can create unique, eye-catching designs that will set your brand apart.
At Merakology Creative Studio, we specialize in direct-to-product printing and can help bring your branding vision to life. Contact us today to learn more about how this innovative technique can elevate your promotional merchandise and drive effective branding campaigns. Discover the endless possibilities of direct-to-product printing and take your custom branding to the next level!
© Jolene Barnes @ Merakology Creative Studio | 17th June 2024