Belly Bands: The Ultimate Marketing Tool for Your Brand
In the world of promotional products and gift packaging, belly bands have become a popular choice for businesses looking to make a lasting impression. But what exactly is a belly band, and why should you consider investing in customised belly band printing for your next marketing campaign or corporate gift?
Belly band printing involves customising a ‘band’ or heavy-weight flexible paper or cardboard with your choice of design, and then using it to package a promotional product, printed material, or gift. When printed beautifully, belly bands offer unique marketing real estate that can be used to increase brand visibility and share your key selling points or message.
Traditionally, belly bands are used effectively to ‘wrap’ around magazines, but they can also be used for so much more. Digitally printed heavy-weight paper is cut to size and glued at the edges to form a type of product ‘sleeve’. This versatile packaging option allows you to bundle two products together, showcase your branding and message, and even personalise your corporate gifts.
One of the key advantages of belly band printing is that it provides the perfect canvas on which to share your business branding and message. Instead of just displaying a logo, you can use the space on the belly band to communicate a marketing campaign message, business contact details, product information, or a personal message. Because the belly band is the first thing to catch a consumer’s attention when they receive their gift, it’s a highly effective marketing tool.
In addition to being a great marketing tool, belly bands are also a sustainable form of packaging. They provide an alternative solution to traditional full-coverage packaging, allowing you to showcase your branding while using less material. This eco-friendly option is not only cost-effective but also aligns with consumers’ growing preference for sustainable packaging solutions.
Furthermore, belly bands offer a practical way to bundle two or more products together. Whether you’re packaging a notebook and pen set or a gift box with multiple items, a digitally printed belly band will neatly package everything together. This functional packaging solution is not only efficient but also adds a touch of personalisation to your corporate gifts.
When choosing the right belly band for your products, it’s important to consider the width of the product to ensure a proper fit. The recommended overlap measurement is 25mm, allowing the belly band to fit tightly around the product.
In conclusion, belly bands are a versatile and effective marketing tool that can help you showcase your brand, communicate your message, and personalise your corporate gifts. By investing in customised belly band printing, you can elevate your marketing campaigns and create a memorable brand experience for your customers.
So why not give belly bands a try for your next promotional product or gift packaging project?
© Jolene Barnes @ Merakology Creative Studio | 15th June 2024